Simplifying Islamic Banking in a Digital World. (UAE based bank)
Design Strategy | Design System | Agile Design Management
My Role
Product design and strategy, UI design, Prototyping, Interaction Design for two phases of the project.
Design Strategy | Defining the MVP
Defined new vision and goals for the bank's digital presence
Conducted research to gain better insights
Worked with key stakeholders
Creative Direction | Design system | Agile work
Worked on the experience of the App family that included (Kids app, teens app and adult app)
Defined the design system for both dark and light modes
Created wireframes, prototype and interactions
Prioritised features given the limited timeline
QA and testing
Enhance the existing Design System
Apart from creating UI mockups for journeys, the critical task in hand was to enhance the existing design library for future needs as well. This involved suggesting new/upgraded components, discussing it with design teams members and publishing it. We were using Sketch with Abstract to maintain our library.
Defining success
Onboarding & retention
Engagement patterns (Tracking active users | No of sessions | Length of the sessions)
Traffic at branches
Design Principles
Be transparent
Stay culturally relevant
Educate the user to build confidence
Keep it simple
Overcoming the language barrier during in person interviews
At the strategy phase, we needed to conduct a few interviews to understand the demographic better
It was found that the responses were more insightful when users were asked questions in Arabic
